What “Canadian” means on Trendsly.

01

Verified Canadian directory

A “Canadian-founded” label requires an official first-party source that describes a Canadian founding or origin. A separate “Canadian-based” label requires first-party evidence of a current Canadian operation when the source does not establish a Canadian founding. Neither label claims present ownership or where every product is made.

• Brand names are normalized to avoid accidental matches.
• The label includes a visible manufacturing disclaimer.
• Every eligible entry links to its supporting evidence.
• Legacy and uncertain entries remain ineligible rather than being upgraded by guesswork.

02

Labels, makers, and retailers

The directory identifies what an entry actually is. A fashion label, Canadian manufacturer, hybrid brand-retailer, and Canadian retailer can all be useful, but they are not interchangeable.

Canadian-based entries require first-party evidence of a Canadian operation. They are labelled separately when the source does not establish a Canadian founding.

03

Current ownership

Trendsly verifies current ownership only when reliable evidence directly supports it. A Canadian founding story alone is not proof of who owns the company today.

Broad Canadian-ownership search and filtering are not available yet. If a search specifically asks for Canadian-owned brands, Trendsly returns an honest unsupported state instead of substituting Canadian-founded results.

04

Manufacturing claims

“Made in Canada” appears only when reviewed evidence supports the stated brand, collection, or item scope. A brand’s headquarters, design studio, shipping address, or founding story is not enough, and shoppers should still confirm individual product details.

If manufacturing origin is missing or unclear, Trendsly says it is not verified and leaves the badge off.

05

Brand Lens assessments

Brand Lens keeps unlike facts separate instead of producing one overall score. A price position is neutral—not a judgement of value—and an environmental evidence level is not interchangeable with where a product is made, what sizes are offered, or how much a brand discloses.

• Price position compares current in-stock CAD prices within product categories. Category percentiles use a product-count-weighted median so a one-product side category cannot carry the same influence as a brand’s main assortment. Publication requires at least eight valid prices, 80% price coverage and an eight-brand peer set; the result describes price, not quality or value. Retained catalogue links may be first-party brand pages or retailer pages and do not imply official-brand ownership.
• Environmental source review is currently held out of public levels and filters. The bounded discovery pass was English-first and stored generic facet classifications rather than claim-level excerpts, so it can miss French-first, blocked, scripted or non-indexed evidence. Candidate sources remain in Trendsly’s research queue until bilingual human review can attach auditable claim context. No candidate is presented as environmental performance.
• Canadian production reports the exact reviewed brand, collection, or product scope; broader levels include only narrower claims they truthfully contain.
• Manufacturing disclosure depth describes how much comparable product, operations, supply-chain, policy or formal reporting detail appears in Trendsly’s one cited official manufacturing source. Version 1 does not assess the brand’s full public footprint and does not score conduct or outcomes.
• Size range measures recurring current size-option breadth within a comparable apparel, footwear, intimates or kids’ scope. At least three distinct products must support a published level; fit quality and inclusivity are separate questions.

All 251 profiles now have an explicit research outcome for every Brand Lens dimension. A value appears only after its evidence, freshness, comparability and coverage checks pass. Insufficient evidence and non-applicable assortments remain neutral and outside refinement cohorts; neither becomes a zero or a low rating.

06

Prices and availability

Prices, sizes, images, sale status, shipping, and availability originate with retailers and can change between catalogue checks.

• Trendsly displays catalogue freshness when it is known.
• Prices stay in the retailer's published currency. CAD thresholds apply only to CAD-priced products, and price sorting groups currencies instead of comparing unlike face values.
• The retailer page is always the final source of truth.
• Broken or stale products can be reported for review.

07

Search ranking

Results are ranked by similarity to the words and images in a search, then refined by explicit filters. Trendsly does not currently sell sponsored placement.

Canadian-founded and Canadian-based labels help people understand a result; they do not silently override an exact search or guarantee current ownership or where a product was made.

08

Image privacy

An uploaded outfit first receives a request-scoped detector pass. Detector regions, confidence scores, and signed request context remain transient. Your browser then crops the detected or manually selected region locally; only that crop—or the whole image when you explicitly choose it—is sent to search.

Private temporary files are removed when each request finishes, including failed requests. Product analytics do not store uploaded image bytes, image hashes, crop boxes, detector regions, confidence scores, or detector context. Images are not used to create public profiles.

Text searches stay in the page URL so a search can be shared and may therefore appear in browser history. Images are never added to shared URLs.

Saved products, watchlists, and owned-item markers remain in the browser on the current device unless a future account feature is explicitly enabled.

09

Help improve the catalogue

Canadian fashion data is messy, and honest correction is part of the product. Suggestions enter a visible research queue, but only verified entries reach the directory.